How our content has contributed to the growth of India’s leading real estate portal?

Gone are the days when you had to get in touch with the brokers and personally visit the properties. A real estate broker would typically provide a list of properties. The process of clarifying and negotiating with the broker was quite time-consuming. This cycle was tedious for the home buyers as well as sellers. However, today, you can sit in the comforts of your home and search for your desired property.

With the help of various online real estate portals, you can now find your dream home with a few clicks. For instance, MagicBricks.com, 99acres.com, Makaan.com, Housing.com, Nestaway.com, etc. You can directly choose properties that are listed by the owners. Furthermore, you can apply filters such as budget and location. You can also go through the online reviews and ratings. Online portals also help you with arranging for home loans. Moreover, the real estate portals follow up with you until you find your desired property.

How content plays a crucial role in real estate websites?

In order to stand out in the competitive real estate industry, you need to start with a great website. Your real estate website needs to be professional and uncluttered at the same time. When people search for a reliable real estate service, your website is the first thing they look for. When millions of websites are publishing property listings, how do you make your website rank higher? You need to post engaging content on your real estate website.

*  When you post your brand’s story, your existing clients and the prospective clients tend to trust you more. For example, how did you get started? Who are your employees?

*  Creating regular blog posts is yet another trick. It helps in reaching out to your target audience. You can post industry news, customer stories or describe locations. Furthermore, you can also create “how-to” posts, list posts, home buying tips, etc.

*  In other words, you need to find what your clients are often looking for. And then create blog posts accordingly. To be more creative, you can post your expert answers on the FAQ page of your website.

*  Video content catches the attention of most people. You need to post video tours of your properties for sale. On the other hand, you can share these videos on social media channels. When you post interviews of happy clients on your website, it adds to your credibility.

*  In addition, visual content is great for promoting your real estate services. For instance, infographics, property photos, and staff photos. Slideshows are perfect for describing market information and “how-to” content.

To sum up, your real estate content should provide solutions to your client problems. In other words, when people search for queries on Google, make sure your real estate content answers them. Get started now, and invest in your real estate content.

How Brains Media, a content agency emerged as a  leader in real estate content?

With the passion of creating quality content for the web, Brains Media was founded in the year 2008. Headed by a dynamic leader, we started off with just two employees. Today, we are a team of 20 dedicated women employees. With the urge to learn new things, we excel at writing quality content across various domains. For example:

* Real estate content

* Technical writing

* Article and blog writing

* Product descriptions

* Social media content

We provide quality and plagiarism free content that convinces your audience to turn into a potential client. Our well-researched and well-written articles are the reason why we bagged significant content projects from one of the premium real estate websites.

This online real estate portal provides a common platform for the property buyers, sellers and agents to contact each other. Be it listing properties for sale and rent, or looking for one, this portal makes it absolutely simple. This leading real estate portal had the requirement of professional real estate content writing service. They wanted bulk descriptions for their real estate property listings. Impressed by our years of experience in content writing, this real estate portal chose to trust us. This customer center project required us to contact the customer and write property descriptions in large numbers ranging between 1500 and 2000 property listings.

In addition, we follow up with our customers until they are satisfied with our content. For instance, we make modifications to the existing content. Or add additional details as per the customer’s requirements. We have also written keyword-rich descriptions of real estate projects for the same client. This project had to be completed within a stipulated timeframe. We relentlessly worked on completing a certain target of project descriptions each day without comprising on quality.

What content strategies Brains Media adopted to write and promote content for a country’s leading website?

Do you want to attract more visitors to your real estate website? And eventually convert them into your clients? Content marketing is the key. In other words, every real estate website needs content that will make the visitors take action. Most home buyers and sellers look for their queries online. If your real estate content answers their questions, you can be the first person they see. And perhaps do business with. Our content writers possess the skills required to promote your real estate services. We apply tactics that make your content easily understandable by your visitors.

                     "A professional writer is an amateur who didn’t quit. 
— Richard Bach"

What content strategies do we apply to promote content for the leading real estate website?

*  First of all, we note down the customer’s content requirements in a clear and concise manner. And pay attention to every minute detail.

*  Keeping in mind an end user's perspective, we write customer-centric content for you. In other words, our content will engage and convince your customers to take action.

*  Furthermore, we create error-free and plagiarism free descriptions for their property listings. Be it commercial spaces or residential spaces, our content writers are experienced in writing to-the-point content.

*  Moreover, we adhere to the style and tone specified by our customers. And we make sure that we cover all the necessary information within the word limit.

*  We not only write the property descriptions but also make sure to follow up with our customers. In addition, we make the necessary amendments as per their requirements.

Why choosing us for your real estate marketing is a wise decision

Do you own a real estate marketing company? And unable to find the time to focus on real estate marketing strategy? You can trust us with our real estate content writing services. Real estate content is more than just publishing property listings. You need content that will help you connect with your existing clients. And gradually convince new clients to do business with you. How do you make your real estate website stand out? This is where our content writing services can help you. With years of expertise in content writing, our team can write unique content specifically for your website.

We follow a simple strategy for real estate marketing:

* Find out what problems buyers and sellers are facing

* Provide a solution to their problems through out content

* And then get in front of the home buyers or sellers

Furthermore, we back up our content with facts. And explain certain complex ideas through examples and stories. You don’t have to waste your precious time searching for various topics. You just have to provide a rough input. We will provide informative real estate content that interests your audience. Choose us for your real estate marketing, and watch your business transform.

Penned By: Aanchal Patil

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Top 5 Real Estate Marketing Tactics for 2019

Do you own a Real estate marketing company? And trying to cope with the current marketing trends? In order to thrive in this digital real estate world, you need to have an online presence. For instance, most homebuyers search for their dream home online. Therefore, you need to follow certain online digital marketing tactics to reach out to your prospective home buyers. In order to stand out, you need to make the best use of the trendy technologies and resources. Here are the top 5 tactics you need to include in your real estate marketing strategy.

1. Automate your marketing processes

You need to focus on automating your marketing tasks. It certainly saves your time and effort. It also helps you to develop a relationship with your clients. For instance, you can create an email marketing campaign. It will help you send customized emails. A chatbot is yet another useful real estate marketing tool in 2019. It will allow your customers to engage in meaningful conversation on your website. And it also resolves their queries instantly. Also, you need to test and measure before optimizing your tasks. On the other hand, you need to pay attention to human touch as well.

2. Use video content to promote your business

The young generation of potential home buyers is usually impressed with video content. In fact, this trend is never going to fade. For instance, you can answer the customers’ queries through the live videos on Instagram or Facebook. You can upload videos of home tours on your Instagram stories. It is the best way to connect with your potential clients. Furthermore, you can ask your neighbor to give a testimonial for your video. Try to include a call-to-action at the end of your videos. For example, “call me” or “visit this property”.

3. Use content marketing for branding

Have you incorporated a content marketing strategy? Creating quality content is absolutely necessary. You need to consistently create and share interesting blog posts. For example, home buying and selling tips. Blogs that explain about your city lifestyle are also useful. Furthermore, you can post "how-to" guides on your website. The other examples include financial tips and whitepapers. In other words, you need to understand what your customers want. And then create quality content accordingly.

4. Make the best use of social media

When used in the right way, social media can be an effective real estate marketing tool. In 2019, it is extremely important to connect with your audience on social media. First of all, you need to create your real estate business page on Facebook. You can then use this page to promote your real estate services. You can also create interest groups on Facebook. Make sure you post professional images of your properties. You can also show renovation work on a property. In order to impress your audience, you need to establish yourself as an expert. In addition, you can also connect with various other realtors on social media.

5. Become an influencer

As a real estate agent, you need to prove your credibility. In other words, you need to influence your target audience. Is your brand popping on Google’s first page? If not, you need to update your real estate marketing strategy. For instance, most buyers tend to trust online reviews. Make sure your happy clients have commented on your work. You can also post to local newspapers and local articles. Furthermore, show your expertise by running a creative marketing campaign. You need to come up with real estate marketing ideas that your competitors are not using.

"You can always edit a bad page. You can’t edit a blank page. 

― Jodi Picoult"

Wrapping up

Have you incorporated these top 5 trends in your marketing campaign? These real estate marketing ideas will definitely help you to stay ahead of other realtors. Furthermore, you need to consistently keep track of your marketing ROI. In other words, you need to check whether your tactics are benefitting or costing you. Also, make sure that your real estate website contains keyword centric content. This will increase the ranking of your real estate marketing company. Most buyers want to do business with trustworthy people. Therefore, you need to clearly explain how you can make the home buying process simple. Set your marketing goals and get started now.

Penned By: Aanchal Patil

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Is blogging important for promoting your real estate services?

Are you passionate about helping clients find their dream home? But unable to convert your visitors to clients? Most people looking for homes go online first. Real estate agents need to have an online presence. Therefore, you need to explore blogging for real estate. Effective real estate blogs offer various advantages. It convinces the audience that you have the relevant experience in your industry. Blogging for real estate is a cost-effective way of capturing more clients.

 Get started

You need to choose your real estate blog topics wisely. For instance, choose topics that people are willing to understand better. Furthermore, you need not worry if blogging does not interest you. Try to outsource your real estate content work to a content writing agency. Once you get the hang of it, you can start publishing your blogs. On the other hand, you may not see immediate results from blogging. However, blogging will certainly add to your credibility. Also, go through some real estate blogging tips before you get started.

Importance of Blogging for Real Estate

Real estate content is important for creating an impact on your potential home buyers. You just need to include blogging in your real estate marketing strategy. Here are some benefits of blogging for real estate:

Get more traffic to your site

Blogging for real estate is the initial step towards attracting more customers. You need to create real estate blogs on topics that people are often looking for. In order to increase your visibility of search engines, you need to post at least 1 blog per week. Furthermore, you need to apply certain SEO rules while crafting your blogs. For instance, try to choose topics that answer the queries people type into search engines.

"Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers. – Brian Clark"

Promote your real estate services on social media

You probably already have your real state business page on Facebook. But are you sharing informative content related to your industry? You need to consistently share pictures of great homes and homeowners. In addition, when you post engaging real estate content on Facebook, your audience may visit your website. For instance, you can post content like “how to bid on your dream home?”.

Blogging for real estate proves your expertise

Blogging for real estate is a creative approach of showing instead of telling. Why not share your expertise with your potential clients? You need to show your process and prove that you are good at your business. Therefore, create blog posts that indicate the steps of helping them find their dream home. Once you prove your credibility through blogging, people tend to trust you more. Furthermore, blogging is especially important for B2B marketers.

Encourages buyers and sellers to take immediate action

People generally tend to test the real estate market before taking action. In other words, people are not very sure whether they want to buy/sell now. An effective blog is the best way of convincing your clients to take immediate action. Your blog answers all the queries that a potential client may have. You do not have to repeat your answers frequently. Furthermore, your blog that shows up in the search engine has the ability to turn your visitors into clients.

"The currency of blogging is authenticity and trust. – Jason Calacanis"

Generates and nurtures real estate leads

Real estate marketing companies need to come up with new real estate marketing ideas. Traditional methods such as billboards or newspaper ads aren’t effective anymore. Blogging generates more leads than traditional methods. Furthermore, most people prefer to read and learn themselves. Once people are impressed with your blog content, they will most likely reach out to you. In other words, blogging helps you to target your most likely clients.

Blogging – A cost-effective way to promote your real estate services

Blogging is indeed an affordable method of promoting your real estate services. Furthermore, blogging and social media go hand in hand. You need to pick blog topics that are most likely to be shared on social media. This will engage your real estate clients in a more personalized way. Furthermore, you can create customized listings of new homes. Make sure you keep your audience informed about your latest blog posts. Once you master the art of blogging, look for other ways of targeting your audience. You can also build an email list and send the same content to multiple people. 

 Penned By: Aanchal Patil

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Will Facebook help grow your real estate business?

Have you created your Facebook business page? However, this is just the initial step in real estate marketing. In order to engage the maximum audience, you need to find ways of growing your real estate brand. For instance, inbound marketing plays a vital role here. Inbound marketing deals with creating quality real estate content for social media. You need to align your content according to the customers’ interests. This will help you to attract inbound traffic. Furthermore, you need to optimize your Facebook page. Pay attention to your page’s content and anatomy. You can easily stand out when your brand ranks higher.

After creating your social media page, you need to think of real estate marketing ideas. For example, you can create –

* Infographics

* Post images of attractive homes

* Funny posts

* Share interesting facts

* Post images of your team

* Share helpful advice

* Share informative videos

How to increase your visibility in a real estate Facebook group?

The content on your business page is not enough to gain more followers. You need to explore other beneficial options for engaging your audience. For instance, you can rather create a Facebook group. You can invite the experts, realtors and potential buyers to your group. This will allow your group members to have relevant discussions.

* You can provide free offers for your group members. For instance, you can offer a discount or a freebie. Present it at the top of your group page.

* Before posting content on your real estate Facebook page, you can test it on your group page. This will help in assessing the quality of your content.

* Furthermore, you can create interesting events such as conference trade or a real estate expo. This will certainly help you gain many visitors to your group page as well as your business page.

* On the other hand, you need to be active and answer the visitors’ queries within 24 hours. Dedicated customer service is indeed important for growing your brand.

Ways to grow your real estate business on Facebook?

In order to stand out from your competitors, you need to choose the best real estate marketing strategy. Brand recognition and boosting posts are not enough for generating leads. You need to come up with creative real estate marketing ideas.

* Brand your page visually

You need to create a catchy real estate Facebook page. This certainly enhances user experience. For instance, you need to choose professional images that depict your brand’s story. Pay attention to your profile picture and cover image as well. Use high-resolution image of your brand’s logo. Moreover, you need to insert strong key phrases in the “about” section of your page.

* Produce engaging posts

"What is written without effort is in general read without pleasure. 
- Samuel Johnson"

You need to regularly create and post real estate content on your Facebook page. It could be in the form of photos, articles or videos. Furthermore, visual content attracts maximum visitors on Facebook. At the end of each post, include a destination link that leads to your website. Relevant hashtags also help in increasing your ranking. Furthermore, you need to include certain key phrases and keywords in your posts.

* Make use of lead generating features

You need to make it easy for your customers to contact you. Therefore, including app extension or button will do the trick. Include your business information such as phone number, website URL and email address in your posts and photo captions. These tricks will build a connection between your Facebook page and business website. You can also include reviews of your former clients. It helps build brand loyalty and trust.

* Interact with others

You need to get involved in conversations on social media. For instance, you can follow other pages, write meaningful comments, or like the content. Similarly, you need to respond to the comments posted on your business page.

Final words

Have you created your business page on Facebook? Are you interacting with the other real estate agents? You can easily increase your visibility in your industry. However, you just need to create groups and become an active participant. Also, make sure you preview your Facebook business page on multiple devices. This will help you make the necessary adjustments. In other words, real estate content for social media is crucial for your business growth.

Penned By: Aanchal Patil

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Top 5 Real Estate Social Media Marketing Strategies

As a realtor, do you have a strong presence on social media? Social media plays a crucial role in real estate industry. It helps you reach out to more clients. And maintain strong relation with your existing clients. Furthermore, you can accelerate your marketing efforts through social media. In other words, you can promote your real estate services on various social media channels. For instance, Facebook, Instagram, Twitter, LinkedIn etc. These platforms help you to connect with sellers, buyers and renters. Are you aware of the real estate social media marketing trends? Here are some tips that you need to follow while marketing your real estate business on social media.     
         

1. Educate your audience

In order to build your credibility, you need to educate your audience on social media. On the other hand, do not just focus on your property listings. You need to pay attention to the most common questions asked by the home buyers and sellers. Figure out what they are looking for. And then create blog posts on them. For instance, you can talk about pitfalls related to real estate. Or you can create blogs on home buying tips. Furthermore, such blog posts tend to get shared on various social media platforms. In addition, people love visual content. Videos help you create an emotional connection with your audience. In fact, YouTube videos enhance your website’s ranking. When you create valuable real estate content for social media, people keep coming back to you.

2. Connect with your followers

Most home buyers expect instant reply to their queries. And most of them have stopped calling the real estate agents. Instead, most home buyers are using the Facebook’s recommendations feature. Or using Twitter to tweet at the real estate offices. Therefore, you need to be an active participant on social media. You need to grab such opportunities of starting a conversation with your followers. People who ask questions on social media may be in the early stages of the buying process. Hence, make sure you are the first one to answer their questions. This may turn out lucky for you.

3. Respond to all the comments

You need to be polite and prompt when you respond to comments on your posts. Also, you need to overlook the negative comments. Instead, try to respond to those who appreciate your service. For instance, most people comment to gain more information about a particular listing. When you instantly reply to their comments, you may gain a new client.

"A professional writer is an amateur who didn’t quit. — Richard Bach"

4. Do not ignore your existing clients

While connecting with new prospects, do not forget your existing clients. You can invite your previous sellers and buyers to join your social media groups. Or Invite them to like your real estate business page on Facebook. The clients who have already dealt with you have power to share their positive experience. And perhaps recommend you to their friends. Furthermore, you need to pay attention to what your clients are saying about your brand. For example, you can create a survey and gain valuable feedback through Google Forms. This strategy makes it easier for you to post interesting real estate content for social media.

5. Promote the town, instead of just the house

Home buyers are usually looking for detailed information about an entire town. For instance, the advantages of staying in a particular locality. Or the shortcomings of certain localities. Don’t just add some flowery words while explaining about an area. You need to include all the pros and cons of the neighborhood areas. Your Instagram business account is perfect for posting some beautiful photos. Post photos of the town in which your properties are located. You can also mention “@CityOf...” Twitter handle in your tweets. This helps to promote your properties located in that particular city.

Summing Up

Do you want to take your real estate marketing company to the next level? Then you need to upgrade your real estate marketing strategy. In other words, you need to invest in the real estate social media marketing trends. Engage your clients on social media just the way you socialize offline. This will help you have an extra edge over your competitors. At the same time, do not forget to keep it authentic and compelling. 

 Penned By: Aanchal Patil 

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Do you need content marketing for your real estate business?

Are you planning to expand your real estate business? Content marketing is indeed the key to build a relationship with your consumers. For real estate marketing companies, reaching out to potential clients is very important. Furthermore, you need to figure out what makes you unique in your industry? For instance, do you use a particular tagline? Do you describe yourself a certain way? You need to find ways of standing out from the other real estate businesses.

Why is Content Marketing important for the growth of your real estate business?

The importance of content marketing strategy is quite clear:

* Increases your brand’s value

* It enhances your company’s reputation

* Engaging real estate content provides solutions to your client’s problems

* Real estate content for social media increases brand awareness

* Increases traffic to your website

* Generates more leads

Best Content Marketing Practices for Real Estate

First of all, you need to create your impression by designing a professional website. Try to keep the design organized and clear. Furthermore, use navigation along with a search tool. Do not forget to link to all the important social media channels.

* Create your content calendar. It will help you to schedule your content and meet deadlines. Furthermore, blogging is an effective way of reaching out to your audience. It improves your search engine ranking. It adds to your credibility as well.

* On the other hand, you can build an email list. This will help you to promote new content and send property updates. In order to grow your subscriber list, try to include an email subscription button on your website. You can convert your audience by organizing your list according to your buyer types.

* You need to be an active participant on social media. Real estate content for social media is certainly important. It helps you to connect with young buyers, potential clients, and various other realtors. You can create groups and share your listings. Try to share image-centric content on Instagram and Pinterest. In addition, Facebook, LinkedIn, and Twitter are beneficial in monitoring real estate conversations.

* Last but not least, you need to regularly create fresh content for your website as well as social media channels. Create high-quality content in different formats. And use the combination of written and visual content. For instance, guides, infographics, images, “how-to” videos, gifs, blog posts, and ebooks.

           "Content builds relationships. Relationships are built on trust. Trust drives revenue.

                                                                          – Andrew Davis"

Content Marketing Ideas for growing your Real Estate Services

In order to stand out, you need to come with up new real estate marketing ideas. Content marketing is one among them. In other words, you need to incorporate content marketing in your real estate marketing strategy.

Video Content

You can list your properties by creating your own real estate channel on YouTube. Furthermore, you can create interesting videos of the area surrounding your properties. Post videos of homes for sale on your website as well as social media channels. Interview your staff members about how you work. And how you serve your clients. Similarly, you can interview your happy clients. It will add to your client testimonials.

Visual Content

You need to post professional photos of your properties. Furthermore, include infographics for indicating the statistics of the real estate industry. You can also think out of the box and share some interesting slideshows. For instance, you can include market information and “how-to” guides in your slides. Moreover, post some photos and bios of your team, and show them your fun side. This will encourage your audience to trust you more.

Written Content

Your written content needs to include your brand’s story. Answer some of the important questions in your content. For example, why does real estate interest you? Who are your employees? How did you enter this industry? Post some interesting industry news that may probably interest your buyers. You can also include some tips for selling and buying homes. Answer the frequently asked questions from your clients in a separate FAQ page. Learn more about how blogging can promote your real estate services.

Summing up

Are you considering content marketing for reaching out to your target audience? Have you thought of creative real estate marketing ideas? You can also try to reach out to certain influencers. Real estate content proves your expertise in your industry. In other words, you need to focus on quality content. Furthermore, you need to monitor the results. And check whether your current real estate marketing strategy is working well.

Penned By: Aanchal Patil

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How the top real estate websites promote their brand through content marketing?

What is real estate content? It is one of the basic modes of marketing your real estate business. What is the first step to enhance your brand’s visibility? It is simply creating quality real estate content. And then comes marketing your real estate content. Content marketing is the key to effectively reach out to the potential buyers. The top real estate websites have incorporated the latest real estate marketing ideas. Be it online advertising or offline marketing, engaging content is an absolute must. The real estate developers who are using blogging and social media marketing are experiencing tremendous results. For instance, improvement is sales and brand reputation. Furthermore, 1/3rd of the sales generate from digital marketing.
                                                       

                

What is the challenge?

Most real estate developers still use offline marketing mode to promote their real estate business. On the other hand, some real estate developers are not clear about using the right digital marketing channels. However, some of the real estate listing websites are making best use of content marketing. For instance, MagicBricks.com, 99acres.com, Housing.com, Nestaway.com and many more.

Content strategy applied by the top real estate marketing companies in India

In order to stand out in the real estate industry, you need to come up with a powerful real estate marketing strategy. Here are some examples of how the top real estate marketing companies have established themselves.

Sobha Developers

Sobha developers have established a strong foothold in the real estate industry. Their responsive and well designed website makes their brand outstanding. Furthermore, their website includes quality content that highlights their projects. It includes property search feature and an enquiry form as well. They have a strong presence on various social media platforms. For instance, Facebook, LinkedIn, Twitter, Pinterest and YouTube. Their real estate social media posts include corporate news, quotes, useful tips, and posts related to their brand. They also make the best use of video content on YouTube.

Urban Tree Infrastructures

This brand implements the most creative real estate marketing ideas. They update real estate social media posts every single day. And make sure to post the same content on every social media platform. Their strong presence on Facebook makes their brand highly visible and reputed. The social media posts include property promotions, customer testimonials, informal updates, construction site images, offers, office celebrations and many more. Additionally, they also post contests, project launch campaigns and the other engagement related posts. Furthermore, their engagement rate is high due to various factors. For example, each social media post includes their website link, call to action and contact number. They also post new blogs and promote old blogs on a consistent basis.

Ace Group               

This real estate company has a single scroll responsive website. And they are more active on Facebook and Twitter. On Facebook, they post property videos, useful tips, media news and special occasions. Moreover, they also update their construction building pictures on Facebook. They quickly respond to comments on their wall. Furthermore, they also make effective use of LinkedIn, Google+, Pinterest and YouTube.

                              

Tata Housing

This company incorporates the best real estate marketing strategy. Their responsive and clutter free website features crisp content. Their Facebook business page is constantly updated with photos of stunning landscapes and contemporary houses. They also use effective campaign related hashtags. On Twitter, they interact with their followers and conduct various contests. Furthermore, they also share blog posts on this social media platform. Their YouTube channel includes various interesting videos of apartments and launches.

Prestige Group

This real estate brand features a catchy website that displays a list of their projects. It has a presence on Facebook, Twitter, Google+, YouTube and LinkedIn. Their Facebook wall is open to the public. And the queries and comments are promptly responded. Their Facebook posts include corporate news, tips, projects and the other engagement related posts. Furthermore, they also run google search ads.

Why Content Marketing Works?

What makes real estate listing websites stand out? It is simply clear and engaging content. Quality content is the key to promote your real estate brand. And content marketing is absolutely necessary to increase your brand’s visibility. Checkout how our content service has contributed to the growth of India’s leading real estate portal. Is your content marketing strategy setting you apart from your completion? You need to follow the latest real estate marketing tactics. Try outsourcing your content requirements. And experience tremendous boost in your brand awareness.

                                                                   Penned By: Aanchal Patil  

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Commercial Vs Residential Real Estate – Tips to write property descriptions

In this competitive real estate industry, what makes you stand out? It is simply your real estate content. Do you wish to convert your visitors to potential clients? Then you need to write customer friendly property descriptions. In other words, your descriptions need to communicate the value of your properties. Have you planned your real estate marketing process? Make sure you pay special attention to your real estate content.

Furthermore, commercial real estate is quite different from residential real estate.

* Commercial real estate focuses more on business. In other words, you either sell or lease your commercial property. Or perhaps use it to achieve a business objective. Or to gain return on the funds you have invested.

* On the other hand, residential properties deal with the needs of a family. You purchase a house for yourself. Or probably for your family.

How do you convey the value of your commercial and residential properties? Your content should convince your visitors to get in touch with you. You need to follow certain tips while writing your property descriptions.
                                           

                                       

1. Keep it simple and brief

While writing property descriptions, try to include all the facts within 80 to 150 words. Furthermore, you need to explain the key information in an easily understandable manner. Most people usually scan though your content. And not read it completely. In case of commercial real estate, you need to focus more on the locality. On the other hand, residential real estate content needs to focus more on the comforts.

2. Highlight the USPs

While writing about a house, you need to include all the modern amenities and basic facilities. In addition, try to highlight certain amenities with interesting sentences. You need not worry if your house to be sold is simple. You can write about the surrounding areas. However, commercial properties possess a lot of unique selling points. Apart from the building features, you can include tax credits, zoning, nearby developments etc. You can also include information about access to transportation.

3. Define your target audience

This is yet another important tip. You need to be clear with who is this property for. In other words, who is the ideal buyer or tenant? A particular visitor may not have considered your property earlier. May be because the visitor was not sure if your property was a suitable option. Write what is your commercial property suitable for? For instance, showroom, hotel, shop, clinic etc. When you mention about this, you tend to attract the genuine buyers. It also helps you to get rid of irrelevant prospects

            ''A professional writer is an amateur who didn’t quit. — Richard Bach''

4. Boost social proof

In order to build trust, you need to back up your real estate content with facts. When you provide a social proof in your content, it adds to your credibility. For instance, you can include quality of tenants or quantity of tenants. Suppose your commercial property is located in a prime area of Bangalore. You can write “Electronic City is a home to 200 IT Companies”. This quantity can have a powerful impact on your visitors. You can also mention if certain elite people reside near your residential property.

5. Optimize your content

How do you search for a particular property online? You enter the property type and location in Google. Similarly, people enter the combination of keywords on Google. Therefore, you need to include certain keywords in your property descriptions. For example, where is your property located? And what type is it? Make sure your content is optimized for SEO. Also, check for spelling and grammar before posting. You can hire a content writing agency and outsource your work.

Final thoughts

Is your real estate content convincing your visitors? Are your real estate marketing efforts working for you? If not, make certain changes to your current plan. We are now aware that the residential and commercial properties differ. And therefore we need to apply a different approach while describing each type. Your real estate website content also plays a major role. It attracts buyers, investors and sellers to your website. On the other hand, when you outsource content writing, you can enjoy additional advantages. Get started now, and let your content speak for your brand.

                                                                              Penned By: Aanchal Patil      

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