Top 5 Real Estate Marketing Tactics for 2019

Do you own a Real estate marketing company? And trying to cope with the current marketing trends? In order to thrive in this digital real estate world, you need to have an online presence. For instance, most homebuyers search for their dream home online. Therefore, you need to follow certain online digital marketing tactics to reach out to your prospective home buyers. In order to stand out, you need to make the best use of the trendy technologies and resources. Here are the top 5 tactics you need to include in your real estate marketing strategy.

1. Automate your marketing processes

You need to focus on automating your marketing tasks. It certainly saves your time and effort. It also helps you to develop a relationship with your clients. For instance, you can create an email marketing campaign. It will help you send customized emails. A chatbot is yet another useful real estate marketing tool in 2019. It will allow your customers to engage in meaningful conversation on your website. And it also resolves their queries instantly. Also, you need to test and measure before optimizing your tasks. On the other hand, you need to pay attention to human touch as well.

2. Use video content to promote your business

The young generation of potential home buyers is usually impressed with video content. In fact, this trend is never going to fade. For instance, you can answer the customers’ queries through the live videos on Instagram or Facebook. You can upload videos of home tours on your Instagram stories. It is the best way to connect with your potential clients. Furthermore, you can ask your neighbor to give a testimonial for your video. Try to include a call-to-action at the end of your videos. For example, “call me” or “visit this property”.

3. Use content marketing for branding

Have you incorporated a content marketing strategy? Creating quality content is absolutely necessary. You need to consistently create and share interesting blog posts. For example, home buying and selling tips. Blogs that explain about your city lifestyle are also useful. Furthermore, you can post "how-to" guides on your website. The other examples include financial tips and whitepapers. In other words, you need to understand what your customers want. And then create quality content accordingly.

4. Make the best use of social media

When used in the right way, social media can be an effective real estate marketing tool. In 2019, it is extremely important to connect with your audience on social media. First of all, you need to create your real estate business page on Facebook. You can then use this page to promote your real estate services. You can also create interest groups on Facebook. Make sure you post professional images of your properties. You can also show renovation work on a property. In order to impress your audience, you need to establish yourself as an expert. In addition, you can also connect with various other realtors on social media.

5. Become an influencer

As a real estate agent, you need to prove your credibility. In other words, you need to influence your target audience. Is your brand popping on Google’s first page? If not, you need to update your real estate marketing strategy. For instance, most buyers tend to trust online reviews. Make sure your happy clients have commented on your work. You can also post to local newspapers and local articles. Furthermore, show your expertise by running a creative marketing campaign. You need to come up with real estate marketing ideas that your competitors are not using.

"You can always edit a bad page. You can’t edit a blank page. 

― Jodi Picoult"

Wrapping up

Have you incorporated these top 5 trends in your marketing campaign? These real estate marketing ideas will definitely help you to stay ahead of other realtors. Furthermore, you need to consistently keep track of your marketing ROI. In other words, you need to check whether your tactics are benefitting or costing you. Also, make sure that your real estate website contains keyword centric content. This will increase the ranking of your real estate marketing company. Most buyers want to do business with trustworthy people. Therefore, you need to clearly explain how you can make the home buying process simple. Set your marketing goals and get started now.

Penned By: Aanchal Patil