Will Facebook help grow your real estate business?

Have you created your Facebook business page? However, this is just the initial step in real estate marketing. In order to engage the maximum audience, you need to find ways of growing your real estate brand. For instance, inbound marketing plays a vital role here. Inbound marketing deals with creating quality real estate content for social media. You need to align your content according to the customers’ interests. This will help you to attract inbound traffic. Furthermore, you need to optimize your Facebook page. Pay attention to your page’s content and anatomy. You can easily stand out when your brand ranks higher.

After creating your social media page, you need to think of real estate marketing ideas. For example, you can create –

* Infographics

* Post images of attractive homes

* Funny posts

* Share interesting facts

* Post images of your team

* Share helpful advice

* Share informative videos

How to increase your visibility in a real estate Facebook group?

The content on your business page is not enough to gain more followers. You need to explore other beneficial options for engaging your audience. For instance, you can rather create a Facebook group. You can invite the experts, realtors and potential buyers to your group. This will allow your group members to have relevant discussions.

* You can provide free offers for your group members. For instance, you can offer a discount or a freebie. Present it at the top of your group page.

* Before posting content on your real estate Facebook page, you can test it on your group page. This will help in assessing the quality of your content.

* Furthermore, you can create interesting events such as conference trade or a real estate expo. This will certainly help you gain many visitors to your group page as well as your business page.

* On the other hand, you need to be active and answer the visitors’ queries within 24 hours. Dedicated customer service is indeed important for growing your brand.

Ways to grow your real estate business on Facebook?

In order to stand out from your competitors, you need to choose the best real estate marketing strategy. Brand recognition and boosting posts are not enough for generating leads. You need to come up with creative real estate marketing ideas.

* Brand your page visually

You need to create a catchy real estate Facebook page. This certainly enhances user experience. For instance, you need to choose professional images that depict your brand’s story. Pay attention to your profile picture and cover image as well. Use high-resolution image of your brand’s logo. Moreover, you need to insert strong key phrases in the “about” section of your page.

* Produce engaging posts

"What is written without effort is in general read without pleasure. 
- Samuel Johnson"

You need to regularly create and post real estate content on your Facebook page. It could be in the form of photos, articles or videos. Furthermore, visual content attracts maximum visitors on Facebook. At the end of each post, include a destination link that leads to your website. Relevant hashtags also help in increasing your ranking. Furthermore, you need to include certain key phrases and keywords in your posts.

* Make use of lead generating features

You need to make it easy for your customers to contact you. Therefore, including app extension or button will do the trick. Include your business information such as phone number, website URL and email address in your posts and photo captions. These tricks will build a connection between your Facebook page and business website. You can also include reviews of your former clients. It helps build brand loyalty and trust.

* Interact with others

You need to get involved in conversations on social media. For instance, you can follow other pages, write meaningful comments, or like the content. Similarly, you need to respond to the comments posted on your business page.

Final words

Have you created your business page on Facebook? Are you interacting with the other real estate agents? You can easily increase your visibility in your industry. However, you just need to create groups and become an active participant. Also, make sure you preview your Facebook business page on multiple devices. This will help you make the necessary adjustments. In other words, real estate content for social media is crucial for your business growth.

Penned By: Aanchal Patil