Thursday, January 23, 2020

How our content has contributed to the growth of India’s leading real estate portal?

Gone are the days when you had to get in touch with the brokers and personally visit the properties. A real estate broker would typically provide a list of properties. The process of clarifying and negotiating with the broker was quite time-consuming. This cycle was tedious for the home buyers as well as sellers. However, today, you can sit in the comforts of your home and search for your desired property.

With the help of various online real estate portals, you can now find your dream home with a few clicks. For instance, MagicBricks.com, 99acres.com, Makaan.com, Housing.com, Nestaway.com, etc. You can directly choose properties that are listed by the owners. Furthermore, you can apply filters such as budget and location. You can also go through the online reviews and ratings. Online portals also help you with arranging for home loans. Moreover, the real estate portals follow up with you until you find your desired property.


How content plays a crucial role in real estate websites?

In order to stand out in the competitive real estate industry, you need to start with a great website. Your real estate website needs to be professional and uncluttered at the same time. When people search for a reliable real estate service, your website is the first thing they look for. When millions of websites are publishing property listings, how do you make your website rank higher? You need to post engaging content on your real estate website.

*  When you post your brand’s story, your existing clients and the prospective clients tend to trust you more. For example, how did you get started? Who are your employees?

*  Creating regular blog posts is yet another trick. It helps in reaching out to your target audience. You can post industry news, customer stories or describe locations. Furthermore, you can also create “how-to” posts, list posts, home buying tips, etc.

*  In other words, you need to find what your clients are often looking for. And then create blog posts accordingly. To be more creative, you can post your expert answers on the FAQ page of your website.

*  Video content catches the attention of most people. You need to post video tours of your properties for sale. On the other hand, you can share these videos on social media channels. When you post interviews of happy clients on your website, it adds to your credibility.

*  In addition, visual content is great for promoting your real estate services. For instance, infographics, property photos, and staff photos. Slideshows are perfect for describing market information and “how-to” content.

To sum up, your real estate content should provide solutions to your client problems. In other words, when people search for queries on Google, make sure your real estate content answers them. Get started now, and invest in your real estate content.


How Brains Media, a content agency emerged as a  leader in real estate content?

With the passion of creating quality content for the web, Brains Media was founded in the year 2008. Headed by a dynamic leader, we started off with just two employees. Today, we are a team of 20 dedicated women employees. With the urge to learn new things, we excel at writing quality content across various domains. For example:

* Real estate content

* Technical writing

* Article and blog writing

* Product descriptions

* Social media content

We provide quality and plagiarism free content that convinces your audience to turn into a potential client. Our well-researched and well-written articles are the reason why we bagged significant content projects from one of the premium real estate websites.

This online real estate portal provides a common platform for the property buyers, sellers and agents to contact each other. Be it listing properties for sale and rent, or looking for one, this portal makes it absolutely simple. This leading real estate portal had the requirement of professional real estate content writing service. They wanted bulk descriptions for their real estate property listings. Impressed by our years of experience in content writing, this real estate portal chose to trust us. This customer center project required us to contact the customer and write property descriptions in large numbers ranging between 1500 and 2000 property listings.

In addition, we follow up with our customers until they are satisfied with our content. For instance, we make modifications to the existing content. Or add additional details as per the customer’s requirements. We have also written keyword-rich descriptions of real estate projects for the same client. This project had to be completed within a stipulated timeframe. We relentlessly worked on completing a certain target of project descriptions each day without comprising on quality.


What content strategies Brains Media adopted to write and promote content for a country’s leading website?

Do you want to attract more visitors to your real estate website? And eventually convert them into your clients? Content marketing is the key. In other words, every real estate website needs content that will make the visitors take action. Most home buyers and sellers look for their queries online. If your real estate content answers their questions, you can be the first person they see. And perhaps do business with. Our content writers possess the skills required to promote your real estate services. We apply tactics that make your content easily understandable by your visitors.

                     "A professional writer is an amateur who didn’t quit. 
— Richard Bach"




What content strategies do we apply to promote content for the leading real estate website?


*  First of all, we note down the customer’s content requirements in a clear and concise manner. And pay attention to every minute detail.

*  Keeping in mind an end user's perspective, we write customer-centric content for you. In other words, our content will engage and convince your customers to take action.

*  Furthermore, we create error-free and plagiarism free descriptions for their property listings. Be it commercial spaces or residential spaces, our content writers are experienced in writing to-the-point content.

*  Moreover, we adhere to the style and tone specified by our customers. And we make sure that we cover all the necessary information within the word limit.

*  We not only write the property descriptions but also make sure to follow up with our customers. In addition, we make the necessary amendments as per their requirements.

Why choosing us for your real estate marketing is a wise decision

Do you own a real estate marketing company? And unable to find the time to focus on real estate marketing strategy? You can trust us with our real estate content writing services. Real estate content is more than just publishing property listings. You need content that will help you connect with your existing clients. And gradually convince new clients to do business with you. How do you make your real estate website stand out? This is where our content writing services can help you. With years of expertise in content writing, our team can write unique content specifically for your website.

We follow a simple strategy for real estate marketing:

* Find out what problems buyers and sellers are facing

* Provide a solution to their problems through out content

* And then get in front of the home buyers or sellers

Furthermore, we back up our content with facts. And explain certain complex ideas through examples and stories. You don’t have to waste your precious time searching for various topics. You just have to provide a rough input. We will provide informative real estate content that interests your audience. Choose us for your real estate marketing, and watch your business transform.

Penned By: Aanchal Patil

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