What is real estate content? It is one of the basic modes of marketing your real estate business. What is the first step to enhance your brand’s visibility? It is simply creating quality real estate content. And then comes marketing your real estate content. Content marketing is the key to effectively reach out to the potential buyers. The top real estate websites have incorporated the latest real estate marketing ideas. Be it online advertising or offline marketing, engaging content is an absolute must. The real estate developers who are using blogging and social media marketing are experiencing tremendous results. For instance, improvement is sales and brand reputation. Furthermore, 1/3rd of the sales generate from digital marketing.
What is the challenge?
Most real estate developers still use offline marketing mode to promote their real estate business. On the other hand, some real estate developers are not clear about using the right digital marketing channels. However, some of the real estate listing websites are making best use of content marketing. For instance, MagicBricks.com, 99acres.com, Housing.com, Nestaway.com and many more.
Content strategy applied by the top real estate marketing companies in India
In order to stand out in the real estate industry, you need to come up with a powerful real estate marketing strategy. Here are some examples of how the top real estate marketing companies have established themselves.
Sobha Developers
Sobha developers have established a strong foothold in the real estate industry. Their responsive and well designed website makes their brand outstanding. Furthermore, their website includes quality content that highlights their projects. It includes property search feature and an enquiry form as well. They have a strong presence on various social media platforms. For instance, Facebook, LinkedIn, Twitter, Pinterest and YouTube. Their real estate social media posts include corporate news, quotes, useful tips, and posts related to their brand. They also make the best use of video content on YouTube.
Urban Tree Infrastructures
This brand implements the most creative real estate marketing ideas. They update real estate social media posts every single day. And make sure to post the same content on every social media platform. Their strong presence on Facebook makes their brand highly visible and reputed. The social media posts include property promotions, customer testimonials, informal updates, construction site images, offers, office celebrations and many more. Additionally, they also post contests, project launch campaigns and the other engagement related posts. Furthermore, their engagement rate is high due to various factors. For example, each social media post includes their website link, call to action and contact number. They also post new blogs and promote old blogs on a consistent basis.
Ace Group
This real estate company has a single scroll responsive website. And they are more active on Facebook and Twitter. On Facebook, they post property videos, useful tips, media news and special occasions. Moreover, they also update their construction building pictures on Facebook. They quickly respond to comments on their wall. Furthermore, they also make effective use of LinkedIn, Google+, Pinterest and YouTube.
Tata Housing
This company incorporates the best real estate marketing strategy. Their responsive and clutter free website features crisp content. Their Facebook business page is constantly updated with photos of stunning landscapes and contemporary houses. They also use effective campaign related hashtags. On Twitter, they interact with their followers and conduct various contests. Furthermore, they also share blog posts on this social media platform. Their YouTube channel includes various interesting videos of apartments and launches.
Prestige Group
This real estate brand features a catchy website that displays a list of their projects. It has a presence on Facebook, Twitter, Google+, YouTube and LinkedIn. Their Facebook wall is open to the public. And the queries and comments are promptly responded. Their Facebook posts include corporate news, tips, projects and the other engagement related posts. Furthermore, they also run google search ads.
Why Content Marketing Works?
What makes real estate listing websites stand out? It is simply clear and engaging content. Quality content is the key to promote your real estate brand. And content marketing is absolutely necessary to increase your brand’s visibility. Checkout how our content service has contributed to the growth of India’s leading real estate portal. Is your content marketing strategy setting you apart from your completion? You need to follow the latest real estate marketing tactics. Try outsourcing your content requirements. And experience tremendous boost in your brand awareness.
Penned By: Aanchal Patil
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