A digital marketing strategy is a form of marketing products or services using appropriate electronic devices and mediums. The two major aspects of digital marketing frameworks are online marketing and offline marketing. Online marketing strategy involves various techniques such as search engine optimization, search engine marketing, content marketing, social media marketing, pay per click advertising, affiliate marketing and email marketing. Furthermore, digital offline marketing strategies include enhanced offline marketing, radio marketing, television marketing, and phone marketing. Depending on the tactics being used for your digital marketing campaigns, you can choose these digital marketing channels for reaching potential customers.
Why Digital marketing?
The importance of digital marketing in enhancing the growth of any business venture is much more than interacting with the audience. In order to achieve maximum growth in your business venture, digital marketing strategies need to be frequently revised and updated with the latest trends. Managing and connecting the 5 D’s of digital marketing is the major role of digital marketing in increasing traffic, brand awareness, and customer interaction.
* Digital Devices – The audience can interact with mobile applications and business websites through devices such as tablets, smartphones, desktop computers, gaming devices, and TVs.
* Digital Platforms – One can effectively reach the audience through browsers and various apps such as Instagram, Facebook, Google, YouTube, LinkedIn, and Twitter.
* Digital Media – Certain owned, paid and earned communication channels for engaging the audience include email, digital advertising, messaging, social networks and search engines.
* Digital Data – Digital data involves the collection of information about the interaction between the audience and businesses.
* Digital Technology – Interactive experiences from mobile apps and websites can be achieved through appropriate digital marketing technology.
How to create a digital marketing strategy?
Digital marketing is also known as internet marketing, web marketing, and e-marketing. Marketing objectives can be easily achieved by applying digital technologies and media in the right way. Since technology keeps evolving with time, it is extremely important to be alert and updated about the latest marketing trends and tactics. Digital marketing analysis involves the assessment of past marketing trends and reflecting on the latest marketing tactics accordingly. Recognizing the key trends in digital marketing and including them in your current digital marketing strategy is the best way to make your business grow.
"Digital marketing is also known as internet marketing, web marketing, and e-marketing. Marketing objectives can be easily achieved by applying digital technologies and media in the right way."
Content mapping and marketing based on the customer journey
Content mapping is the process of understanding the end-users, creating the appropriate content and advertising your product accordingly. Content marketing is an effective way of building brand awareness and engagement. The role of digital marketing in increasing brand awareness involves three basic stages of content marketing.
* Awareness stage – Creating brand awareness is the first step towards convincing the people for buying your product. Thus, combining SEO, social media and content marketing is a powerful way of building brand awareness.
* Consideration stage – Soon after the audience is aware of your brand and business, the next step is to guide the audience through the consideration phase. This phase requires different tactics altogether, i.e. form submissions, long-tail SEO keywords, e-books, newsletter sign-ups, resource downloads and a number of returning visitors. During this phase, the creation of content like e-books plays a vital role in building trust. It helps in advertising your brand image and tone of your business’s voice. A newsletter is yet another way of generating trust and ongoing conversation with prospects.
* Decision stage – Once the customer is familiar with your business, it is time for conversion optimization in terms of your content marketing efforts, i.e. online advertisements. Using long-tail keywords in the brand name is quite beneficial in convincing the audience in buying your product.
* Awareness stage – Creating brand awareness is the first step towards convincing the people for buying your product. Thus, combining SEO, social media and content marketing is a powerful way of building brand awareness.
* Consideration stage – Soon after the audience is aware of your brand and business, the next step is to guide the audience through the consideration phase. This phase requires different tactics altogether, i.e. form submissions, long-tail SEO keywords, e-books, newsletter sign-ups, resource downloads and a number of returning visitors. During this phase, the creation of content like e-books plays a vital role in building trust. It helps in advertising your brand image and tone of your business’s voice. A newsletter is yet another way of generating trust and ongoing conversation with prospects.
* Decision stage – Once the customer is familiar with your business, it is time for conversion optimization in terms of your content marketing efforts, i.e. online advertisements. Using long-tail keywords in the brand name is quite beneficial in convincing the audience in buying your product.
Types of Digital Marketing Strategies
Internet marketing services include social media stories, live videos, paid advertising, etc. The other techniques such as Artificial Intelligence, Augmented reality, Data-driven marketing and Voice technology are some of the additional digital marketing tools.
Social Media Stories – Social media stories is one of the latest trends in internet marketing services. Vertical content and stories are more appealing to social media networks. For instance, Instagram is one of the popular platforms for posting stories and reaching the target audience within no time. More than 400 million users tend to be engaged in social media stories rather than the social media news feeds. Various brands use social media stories to prove their genuineness with fun polls, engaging videos and countdowns. Thus, integrating stories into your digital marketing strategies is one of the quickest and easiest ways of reaching your followers.
Live videos – This digital marketing tool is yet another effective approach to communicating with the audience in real-time through Facebook and Instagram. Video content marketing is even more powerful and engaging when compared to other traditional methods. Extra transparency and visual content makes one recall a video advertisement easily. Furthermore, people tend to watch live videos for a longer duration. Hence, running weekly live videos on the appropriate social media platforms helps one to build a strong relationship with the audience.
Paid advertising – Creation of content and driving traffic into it can be done through online advertisements as well. In this case, inbound content meets outbound marketing, and it is a smart way of driving people to your website. This approach is effective in new businesses that require a boost in traffic and sales. Paid digital advertising is quite beneficial in driving the audience to your content. Apart from Facebook, one can also use AdWords for achieving the same.
Data-driven marketing – This strategy is useful in learning more about your audience and thus improving your future campaigns and tactics. It also improves customer experience and helps in creating effective ads to reach out to the right audience. Access to your data gradually increases as you use more platforms and channels. Furthermore, Martech is also useful in improving marketing campaigns.
Voice Technology – This technology is one of the popular trends that is widely used in marketing and spreading brand awareness. Marketers need to find ways of benefiting from this growing trend, as this conversational content is quite different from the other promotional methods. Hence, involving this tactic in your digital marketing strategy increases your opportunity of expanding your business.
"Digital marketing is also known as internet marketing, web marketing, and e-marketing. Marketing objectives can be easily achieved by applying digital technologies and media in the right way."
Importance of Digital Marketing Services
An updated digital marketing strategy that uses the right digital technology is quite beneficial in achieving the marketing objectives. Online as well as offline digital marketing frameworks should be strategically introduced in your current digital marketing strategy. Thus, mastering online marketing strategy is the best way for every business to reach its potential. Focusing on the target audience instead of your product is a smart way of marketing. One can build a relationship with their prospects by surveying about the right audience, finding the right influencers and key trends in digital marketing, and using content marketing to the fullest. You can also consider hiring a digital marketing services company - know the benefits.
Penned By: Aanchal Patil
Comment for Blog
EmoticonEmoticon