In the current economic scenario, all businesses big and small have turned towards the quickest and efficient form of business promotion technique, namely the social media. Facebook, Twitter, Instagram, LinkedIn and WhatsApp are just some of the many social media marketing (SMM) platforms where advertising is at its peak. Instant connection to the target audience is what makes it the best policy to promote small business interests. Time and tested methods have paved way for utilizing SMM to the fullest. Here are five easy and established social media marketing tips for small businesses that will help make them visible among the plenty on the World Wide Web. Many less-than-large enterprises have made it big using these social media optimization guidelines. So, check it out!
1. Social media pricing – What’s the Cost?
There is widespread thought that social media pricing for small businesses come at too high a cost to consider. How far away from the truth you are? Yes. It is an astonishing fact that hardly any money is involved in this type of social media marketing for small businesses. So if you have a small company and wondering whether to foray into this form of marketing, then set aside all your worries. All you have to do is sign-up for free on a related site and you are a member and ready to go. Just like that! Several media platforms (FB, Twitter, LinkedIn, etc.) come at a nominal pocket-friendly fee where paid professionals work round-the-clock to rank your website on the first page of the search engine, for all to see. Cool, isn’t it? You can have a go at it yourself too. It is the most inexpensive advertising channel. Start building social media accounts. Bring in the web traffic and perk up your sales.
2. Social media optimization – Has SEO left the scene?
Use all forms of social networking sites to take part in the marketing campaign for small businesses. Search Engine Optimization (SEO) techniques still rule the roost but along with the SMO modus operandi, it has made its mark as the most profitable partnership. Social media optimization for small businesses is cost effective and less cumbersome, as it brings in more visibility at a much faster rate. Write a blog, add a YouTube channel or just post a Twitter comment and you are there on the internet for all to see. If you do not have the time then hire the services provided by low-cost social media amateurs and they will get your brand on the map. There are people who are paid for trolling too. Negative publicity is a proven form of controversial attention seeking claim. Some can go to any length to hype their brand name. Whose side or you on? Good or evil.
3. Social media platforms – How many do you need?
Are there a right number of social media platforms for small businesses required for online marketing? If so, what is it?
There are hundreds of such sites offering the best way to invite public interest and there exists no limit to how many you choose. Some however, have established such a strong presence that even a toddler knows its name…Facebook, YouTube, Google+, Twitter, Instagram and many more. The leading social media marketing tip for small businesses to flourish is by setting up a website for your brand. Follow it up with posts, blogs, chats, photo shares, video uploads and other related promotions at the various popular platforms. The more the people you connect to, the better becomes your visibility and in turn, the brand name shines. Create a following and lead the pack onto your business. Sky is the limit!
"What is written without effort is in general read without pleasure.- Samuel Johnson"
4. Social media manager – Do you really need to hire one?
Brand representation is the keyword to promote your trade. What better way than to hire a social media manager for small business establishments to make a name worldwide. A checklist on the requisites of the right person helps in choosing the apt candidate to take care of your social media marketing needs. Knowing the target audience and making a connection is the first step towards attracting the attention of a potential customer. Once the imprint is made, it is the manager’s duty to maintain the link through interesting social media marketing ideas. From content design to e-mail marketing, a manager manages all. Choose the right candidate to make your business grow globally.
5. Social media strategy – Is it the best marketing tool, or what?
The right social media strategy for small businesses is the solution to enhance your company or brand image. As much as it is simple to work on social media marketing techniques, so it is tedious. There is plenty of time involved in maintaining one’s online presence as well as visibility. So it’s time to have a social media strategy planned and executed rightly. Have a goal in mind to create a platform for conversations where people meet to discuss, observe and interact. Establishing a base for furthering brand image is the most crucial tactic involved. Decide on what you want to project and how you are going to do that. Strategizing the online presence of your business is the key to unlock wider horizons. Start planning!
6. Social media plan – Everyone has a plan. So why don’t you?
* The first step is to follow your contenders and analyze what they are upto. Play the `peeping Tom’ and find out what they are doing to promote their company.
* Take the next step and study your audience. What are their browsing habits, product likes and dislikes, and the rest. There are many ways to engage such as via RSS feeds, social networking and other online marketing ways. Utilize them all.
* The third step is to separate people into groups based on certain commonalities. Weigh precious with promotional content. Add information through tweets and balance the percentage of data with promotional posts
At the end of the day, your brand is all that matters. Study and act! This is the best social media marketing tip for small businesses in order to swell and benefit from the greater ‘internet’ Gatsby on this planet.
Penned By: Anuja Patil
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