It's been several weeks since the outbreak of coronavirus. The extension of lockdown and rapidly spreading coronavirus pandemic has triggered severe setbacks on many companies. Customers are panicking and are in need of resources. The goods are depleting at a high rate, customer service companies are now facing challenges to meet the needs of customers. During this pandemic situation, it has become crucial to stay connected with customers. This is the time to figure out effective ways to keep your customers engaged.
During this pandemic, customers deserve to know, how is your company contributing to society and customers. If you can successfully keep your customers engaged now, you will not have to worry about losing them after the pandemic ends.
Here are 5 simple ways through which you can stay connected with your customers.
1.Boost your social media presence
Almost every customer is active on social media these days. They may be browsing about the pandemic or about something else. If you post relevant information either about the virus or about the working of your company these days, they tend to go through. You can also use social media platforms to reduce the panic of customers by posting positive content. By increasing the frequency of your posts and stories, you will be present on their newsfeed often. Boost your social media presence and connect with them in an effective way.
2. Create online offers and deals
If you can create an e-commerce website or if you already have one, then try generating coupons and flash deals, through which you can gain your customers’ attention. The coupons and offers will help you in keeping your customers engaged and also letting them know they can shop while at home. Through these offers, you can create a sense of trust within your customers. They will know that you are there for them even during such a crisis. They can still shop from your company and redeem these coupons even after the pandemic ends.
3. Use digital channels to serve your customers
Every business provides phone and email details to its customers so that they can contact whenever required. But in situations like this pandemic, you must ensure that you are available to your customers round the clock through various platforms of social media. Social media presence for a business is very important especially during situations where customers are running out of resources. Various platforms such as Whatsapp, Facebook, Instagram can be used to connect with customers. Customers are always active on such platforms, if you are available to them on these platforms, there would be better connectivity. These are very useful tools that can help you stay relevant to your customers.
4. Use your Budget effectively
During the time of crisis, it is important to re-evaluate the budget of your company. You should focus on optimal methods that you can opt for. Always ensure that you are spending only on the most necessary goods which are likely to be purchased by customers now. You should avoid spending on bids that cover the goods which will only be purchased in the long run. Try to keep your digital marketing cost-effective. This will help you weather the storm easily. Though digital marketing and social media presence for business are important, spending all your money on these now and suffering after the pandemic is not fair. Hence focus on budget management in such a way that it helps now and even later.
5. Focus on customer retention
It is always easier to retain an existing customer than to acquire a new customer. Understand the behavior of your customers by digging into the data, so that you can modify your strategies accordingly. Try to implement different ways through which you can cope with the ongoing trends. Being updated with the new trends of business will grab the attention of your customers. You will be able to provide complete satisfaction and quality service to your customers when you understand and interact with them. When your existing customers are content with your service, they will become lifetime customers.
Benefits of social media for small businesses
Do you own a small business? Wondering how to deal with the pandemic situation, then you should definitely understand the benefits of social media for small businesses. In situations where even the big companies are facing challenges in serving their customers, being a small business will bring greater challenges. Social media platforms are considered as the most effective marketing platforms. Hence there are various benefits of social media for small businesses. Some of them include:
- Reduces the cost of marketing
- Brings in relevant traffic
- Paves way for important leads
- Helps serve your customers better
- Establishes your brand identity and values online
- Helps you to interact with other business
- Build a trustworthy relationship with your customers
Many businesses do not focus on the importance of online presence. An online presence can create an impression on your customers that you are available to them round the clock on all possible platforms. Wondering why is it important to have an online presence? Here is the answer, to remain competitive in your field of business and for customers to trust your service, you should be easily accessible. This is only possible through online presence. You can increase your online presence by creating a website, blog, frequently posting updates on social media platforms, e-commerce platforms, etc. Here are some reasons why is it important to have an online presence:
- Improves your accessibility
- Allows you to reach a wide range of audience
- Helps you to showcase your products and services in a better way
- Improves your customer service
- Helps you in understanding what works for your business
- Enables you to build long-lasting relationships with your customers
With better methods of marketing, every small and big company can get through this difficult time. It is always better to keep your customers engaged so that they come back to you even after a long gap. Social media or online presence can level up your business as it engages a wide range of people. You can stay connected with all your customers no matter what the situation is and where your customers are located right now.
Penned By: Yashaswini Kudachi
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