Social media was started as a platform to be connected with family and friends. But the number of social media users has grown exponentially. With a huge number of users, this platform is considered to be the best channel for marketing. Every business can use social media to reach its target audience. To be successful in the field of marketing, especially digital marketing, you should know the exceptional benefits of social media. Using social media for your business campaigns can help in gaining potential customers.
Research shows that the number of social media users will keep increasing every year. This implies why social media marketing is the future of your business. On average, every active social media user spends approximately one hour to two hours every day on various social media. The time period spent on social media provides plentiful opportunities for marketers to pitch in and increase their brand awareness.
Social media can help customers to connect effectively with brands or vice versa. It can also help in motivating the consumers to buy your product. Research shows that about 40% of people make purchases based on social media advertising.
Every business will have a digital marketing strategy but it is very important to have an amazing social media campaign. However, only social media campaigns may not work, the companies should also look for different ways to use social media.
Most of the brands and businesses are implementing social media campaigns and are being benefited with amazing results. There are endless chances of social media evolution. Hence social media can take over every traditional marketing channel. Experts and researchers are trying to find different ways to utilize social media more effectively and efficiently to achieve maximum benefits.
Is social media marketing a good career?
Social media marketing is booming in every field of business. With a sound marketing strategy and active social media presence, any business can achieve a huge number of sales and potential customers. Social media is a fast-paced industry. Pursuing a career in such an industry may sound exciting. The answer to is social media marketing a good career can only be known if you understand the working of this industry.
Switching between various social media platforms, double-tapping, and retweeting is not what the whole job is about. Social media marketing involves using different social media platforms and networking websites to market organizations’ or brands’ products and services.
Given below are 5 important skills that are prerequisites for a social media marketing career. If you are well-versed in these 5 skills then social media marketing is surely your cup of tea.
1. Copywriting: Copywriting is a content and promotional material that is used to market any product or service of a company. The text which is written along with any post or picture used for marketing purposes is known as copywriting. A copywriter may be a digital, creative, or SEO(Search Engine Optimization) writer.
2.Knowledge about SEO: Search Engine Optimization involves practicing the implementation of various techniques to increase the traffic to your website and also visibility of the website in search engine results. According to the reputation and genuineness of your website, Google will decide where to place your website on the result page. So one must know the techniques to practice SEO.
3.Creativity: Being a social media marketer it is your important task to market in a way that captures the attention of numerous people. The content must be very interesting and informative. It is slightly difficult to keep the huge social media community engaged while being relevant to your business. But creating interesting and relevant visual content is the main job of a social media marketer or SMM.
4.Organizational behavior: Organisational behavior is an important skill of every SMM. Managing all kinds of content and coordinating it with the goal, objectives, and audience is the main part of this role. Better Organisational skills will help in effective communication with your customers and also gain their attention.
5. Analytical skills: Along with all the other skills, your ability to track the information and present it in a way that resonates with the customers is crucial. The ability to do so must always benefit the company.
Social media marketing advantages
Social media serves as a marketing platform for various companies. Some of the key advantages include:
- Increases brand awareness among social media users
- It is cost-effective
- increases traffic to your website
- improves search engine ranks
- Provides a better way of communicating with customers
- Helps in gaining important leads
- Shows your position with respect to your competitors
Social media marketing advantages also include creating brand recognition, improving brand identities, telling your brands’ story, answering the customers’ questions and concerns, and many more.
Is social media marketing worth it?
Customers enjoy the easy access to certain businesses that they use on a regular basis. Through social media marketing, you give access to a huge number of customers. But you cannot expect a high amount of Return On Investment right at the beginning. If you put enough effort into social media marketing and utilize it effectively, you will surely reap amazing, endless benefits of it. If you ask, is social media marketing worth it? Then the answer lies in your techniques, efforts, and smart investments.
Social media marketing jobs
Social media marketing jobs are a combination of marketing and social media management expertise. The jobs involve different roles. A few of them are given below:
- Content marketer
- SEM expert
- SEO expert
- Digital marketing manager
- Web developer
- Content writer
- Copywriter
The field of digital marketing offers numerous opportunities in every category. Such marketing jobs require certain skills that benefit the digital marketing strategy of a company. According to recent research, this field is increasing at a rate of 30% every year. Due to the growth and benefits of social media marketing, companies are hiring more people for the role of SMMs, SEO experts, DMMs, and many other roles. This job can be fun and cool but requires creativity and perseverance.
Penned By: Yashaswini Kudachi
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