Around 2-3 months back, no business including you, would have thought that one day it would suddenly shut down its operations for an infinite period. But, they do not have any other choice now due to the outbreak caused by the pandemic Coronavirus. All the activities associated with the manufacturing, marketing, sales, etc., are completely suspended. This situation raised panic among several businesses about their survival in the competitive world at present as well as in the near future.
However, according to marketing experts and strategists, this period is best to focus on content marketing for promoting your business online. With a well-crafted content marketing strategy, you can easily create awareness about your products/services among your target audience and stimulate them to purchase your offerings. You can influence their future purchasing decisions to a great extent by providing them in-depth information regarding your business objectives and specifications of existing products/services. Not only that, but you can also inform them about your latest and upcoming products/services in advance. It will create an interest in your products/services and generate significant demand for your offerings.
Currently, as more than half of the population across the world is under lockdown, you can make use of this period to optimize your sales with the help of an effective content marketing strategy. Since people are encouraged to stay at home all day, television and the internet are turning out to be the prime media for communicating information and providing entertainment. So, most of the businesses all over the world are focusing on leveraging this great opportunity and optimizing their content marketing efforts. Why, then, will you stay behind? Let’s start to build an effective and successful content marketing strategy for your business.
As you already know, in marketing terminology, the term content refers to the relevant and reliable information about a product/service that has been created to capture the attention of new customers as well as to get connected with the existing customers. The ultimate aim of this content is to influence customer’s buying behavior and encourage them to invest in this particular product/service. Hence, integration of information-rich and creative content into the marketing strategies do wonders for any business and drastically increase the sales of its products/services.
There are several types of content marketing that can be easily incorporated into your marketing strategies. The most prominent ones are:
- Website content
- Articles
- Blog posts
- Emails
- E-books
- Case studies
- Audios
- Videos
- Newsletters
- Social media posts
Now, let’s study some of the best content marketing tips that are most useful in successful content marketing.
1. Set the goals for your content
Determine why are you creating this content, for instance, to generate leads, increase sales, build brand awareness, etc. Then, define your target audience by deciding who will get the benefit from your products/services by analyzing their functionalities. On the basis of that, develop a content strategy and choose the type of content you want to create, for instance, blog articles, eBooks, social media posts, etc.
2. Create original and superior content
Provide only relevant and reliable information in your content. Make sure that your content incorporates only valid data rather than misinformation and undeliverable promises. Include the right information, stories, experiences, and visuals in your content to make it more appealing. But, don’t increase the word count of your content unnecessarily and try to communicate your message with simple yet effective words.
3. Make your content highly-engaging
Insert famous and inspiring quotes in your content to support your content and stand out among your competitors. Also, make use of different types of emotions in your content to easily get connected with your audience. More importantly, as a picture is worth a thousand words, make use of plenty of images in your content to get a good response from your audience.
4. Ensure your content is actionable and repurposable
Always provide actionable steps since most of the audience will be interested in practical solutions as opposed to theoretical knowledge. Also, create podcasts and videos for your content. It is one of the best content marketing strategy tips as a greater part of your audience may prefer listening/watching over reading. However, if you are using multiple platforms, then make sure that a common message must be communicated through all these platforms.
5. Integrate SEO into your content
Research to list out relevant SEO keywords for your content and add them to your content to improve your search results. Also, give more attention to your titles and headlines. Use creative and catchy titles/headlines to stimulate your target audience’s interest in your content. Further, try to include some interlinks of your other relevant content as well as built/earned backlinks in your content to boost your organic search engine rankings.
These above-mentioned best content marketing tips are extremely useful in developing an effective content strategy for your business. These tips can be leveraged by any kind of business, irrespective of its industry-type and scale since these tips serve as productive content marketing tips for small businesses as well. However, do not forget to determine measures to track and assess your performance. Make a list of parameters and evaluate where your current performance stands out as per them before implementing your content strategy. You can make use of different tools available in the technical market for this purpose. Afterward, you can utilize the same tools for measuring and reviewing your performance regularly.
Now, before wrapping up, let’s have a look at some content marketing best practices that are considered as myths.
- Content is not king anymore
- People don’t like to read these days
- Content marketing is not for every business
- Ordinary content is enough for promotion
- Content marketing is quite expensive
- Outsourcing of the content market is a bad idea
Penned By: Netra Kuppatti
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