5 Reasons why you should double down on SEO during COVID-19

COVID-19 or Coronavirus outbreak has affected every field of business and economy. This pandemic has the full potential to precipitate an economic crisis. Amidst the on-going difficulties, businesses are completely involved in changing their strategies, stockpiling cash, and getting ready for the worse. Most of the companies are trying to keep up their equilibrium amidst this pandemic by investing heavily in search engine marketing.

Here are 5 important reasons why you should double down on SEO during COVID-19:

1. By focusing on SEO you receive long term gains

Businesses are being reluctant to invest in Search Engine Optimization marketing due to the uncertainty of relief from COVID-19. But you should also remember that this pandemic will not last forever. Along with short term strategies, investing in SEO will help you in securing higher ranks in SERP’S. If you build strong content now your business will see higher sales in the coming months. Get through this time and you will achieve your targets after the outbreak diminishes or ends completely

2. SEO marketing is always measurable

SEO marketing is quantifiable and effective. With the help of tools like Google Search Console, you will be able to keep track of your search rankings and the number of people visiting your site. The ability to track your improvements and investments make SEO marketing more beneficial

3. SEO marketing will produce more money

During the self-quarantined phase of 14 days, people tend to search more than usual. If you take advantage of this situation by putting forth your content about your brand, products, and services; there is a high probability that you will make a cut whenever a buy decision is made by the customer. SEO marketing is the best option to generate a profitable opt-in an email list that produces the best ROI

4. Efforts you put in SEO marketing will strengthen your brand

During this dark time, putting up your content will improve your brand identity and brand values amongst the customers. The customers will know that your company is available for them even during critical times through which a sense of trust and security is built

5. There’s scarcity but people still need services and products

Even though everyone is self-quarantined at home, the resources and basic needs are getting exhausted. Due to this, customers search for products and services that are available to them during the pandemic. By being available on the internet and having a high search ranking you will be able to reach numerous customers. This, in turn, will help your business by increasing sales and profit

Importance of SEO for small businesses

If you are an owner of a small business, you can utilize the endless benefits of SEO to rise to the next level. SEO will help you create strong brand awareness and achieve high rankings that will allow you to surpass your competitors.

The importance of SEO for small businesses includes various benefits. Few of them include:

• Helps to create user-friendly content: A clean and a well-structured website will impel the customer to stay on your website for a long time and help in decreasing the bounce rates. A user-friendly website and captivating content can be achieved through SEO
• Helps in gaining potential customers: If you invest a little more time, money and efforts in SEO, it will help in getting more traffic to your website and thus helps you in increasing the number of customers
• Helps in increasing brand awareness: If you can successfully get your website the highest rank on the major search engines, you will surely increase your brand awareness amongst the customers. Being a small business it is very important to build strong brand awareness on the internet
• SEO will give you better conversion rates: SEO-optimized websites are always easy to read and surf through. They load faster and are properly displayed on all devices hence grab more attention and hold customers on to your website. These customers become your revisiting and loyal customers

Why SEO is important for your online success?

SEO is very important to build your business and create brand awareness in the booming world of internet marketing. Internet marketing can be successfully done by investing in SEO marketing which boosts your sales and profit.

Here are some benefits which show why SEO is important for your online success:

• SEO marketing will increase your online presence
• Creates a place for your business in the all-time active world of internet
• SEO will help you in reaching a wide range of target audience
• SEO marketing is the most cost-effective method to promote your business online
• It will help you to keep your website optimized and get more customer by increasing the rank of your websites in search engines

Benefits of SEO for your business

You may be reluctant to invest in SEO especially during critical situations like COVID-19 pandemic. But the fact is that SEO investment has major benefits even during economic downtimes. Some of the benefits of SEO for your business include:

• SEO will become the primary channel to acquire leads
• It will result in high conversion rates
• SEO marketing will enhance cost-effective marketing strategies
• The credibility of your brand can be increased by SEO marketing
• SEO will increase your brand recognition on social media
• It will help in increasing your website speed and traffic

How SEO can grow your business?

There are multiple ways to grow your business over the internet, but no method can give you effective results as close as SEO. Here’s how SEO can grow your business;

• SEO will help you get more visibility and exposure
• It will attract more people who may surely become your customers
• It will increase the inbound traffic to your website
• Builds trust among your customers
• Gives long-term results
• SEO helps in achieving targets
• Increases brand value and many more

If you wish to grow your business online and make better choices to stay relevant even during the time of crisis, you should definitely implement SEO marketing strategy. Though it requires a certain amount of time, effort, and investment in the beginning, it will help you in the long run. You will receive a high ROI by implementing SEO.

Penned By: Yashaswini Kudachi